{"id":13984,"date":"2014-01-16T09:05:10","date_gmt":"2014-01-16T13:05:10","guid":{"rendered":"http:\/\/www.propertyshark.com\/Real-Estate-Reports\/?p=13984"},"modified":"2025-04-10T14:34:26","modified_gmt":"2025-04-10T11:34:26","slug":"point2-agent-review-online-marketing-tools-for-every-real-estate-agent","status":"publish","type":"post","link":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/","title":{"rendered":"Point2 Agent Review: Online Marketing Tools for Every Real Estate Agent"},"content":{"rendered":"

Today we\u2019re taking a peek under the hood at Point2 Agent<\/a><\/strong>, an online marketing toolkit used by thousands of agents worldwide. Point2 Agent<\/strong> is a web-based solution that will help you boost your exposure and bring in more real estate leads<\/a> via easy-to-use tools, including listing syndication and automated prospecting functionalities.<\/p>\n

Point2<\/a><\/strong> is well known in the real estate industry for having one of the leading syndication platforms so it\u2019s no surprise that Point2 Agent, their primary offering, has their industry-leading syndication network baked right in.<\/p>\n

Use the straightforward controls within Point2 Agent to determine which websites you prefer your listings to be advertised on and Point2 takes care of the rest, spreading your listings automatically to dozens of the highest trafficked search sites on the Internet.<\/p>\n

\"Point2<\/a><\/p>\n

Detailed syndication reports let you see how your listings are performing on different sites, including the number of detailed views and referral clicks generated from each syndication partner site.<\/p>\n

Another benefit of using Point2 Agent to manage your listing syndication<\/a> strategy is that your listings can be posted on PropertyShark. Since residential agents cannot manually post listings to PropertyShark, we think this is a nice added bonus.<\/p>\n

The marketing tools that supplement the syndication platform are robust and help establish Point2 Agent as a complete online marketing solution for real estate agents. Normally tedious tasks, like building a website or creating an email campaign to send to prospects, are made quick and efficient with the tools available in Point2 Agent\u2019s Online Office.<\/p>\n

\"create<\/a><\/p>\n

You can create an attractive, mobile-friendly agent website<\/strong> using modern templates that are ready to go, out of the box. You can also completely customize your site to suit your unique brand and needs. Whether you have a little bit of tech knowledge or a lot, there\u2019s an option for you to create a web presence that makes an impact in your market.<\/p>\n

In addition to listing syndication controls and an agent website, Point2 Agent also gives you the ability to create gorgeous single property websites<\/strong> for your listings. Prospecting tools like drip email campaigns, predictive marketing and social media integrations round out their offering.<\/p>\n

Three membership levels offer a solution for every agent and budget.<\/p>\n

    \n
  1. Point2 Agent Express<\/b> provides a host of basic tools that any agent can benefit from.<\/li>\n
  2. Point2 Agent Professional<\/b> is more inclusive and offers the most value for the price.<\/li>\n
  3. And finally, for brokerages and busy offices, Point2 Agent Elite<\/b> is able to accommodate teams of professionals working together and large volumes of listings.<\/li>\n<\/ol>\n

    You can check out a comparison what each level of membership includes right here<\/a><\/strong>.<\/p>\n

    Related Articles<\/h4>\n

    75 Marketing Ideas for Real Estate Agents<\/p>\n

     <\/p>\n

    Disclaimer: Point2 and PropertyShark are owned by Yardi.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

    Today we\u2019re taking a peek under the hood at Point2 Agent, an online marketing toolkit used by thousands of agents worldwide. Point2 Agent is a web-based solution that will help you boost your exposure and bring in more real estate leads via easy-to-use tools, including listing syndication and automated prospecting functionalities. Point2 is well known…<\/p>\n","protected":false},"author":33,"featured_media":13981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[388,796],"tags":[11172,704,703,688],"class_list":["post-13984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-broad","category-how-to","tag-old-how-to","tag-listing-syndication","tag-real-estate-agent","tag-real-estate-technology"],"yoast_head":"\nPoint2 Agent Review: Online Marketing Tools for Every Real Estate Agent - PropertyShark Real Estate Blog<\/title>\n<meta name=\"description\" content=\"Today we\u2019re taking a peek under the hood at Point2 Agent, an online marketing toolkit used by thousands of agents worldwide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Point2 Agent Review: Online Marketing Tools for Every Real Estate Agent\" \/>\n<meta property=\"og:description\" content=\"Today we\u2019re taking a peek under the hood at Point2 Agent, an online marketing toolkit used by thousands of agents worldwide\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"PropertyShark Real Estate Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-16T13:05:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T11:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2014\/01\/Point2_ListingSyndicationsmall.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Georgiana Mihaila\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgiana Mihaila\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Point2 Agent Review: Online Marketing Tools for Every Real Estate Agent - PropertyShark Real Estate Blog","description":"Today we\u2019re taking a peek under the hood at Point2 Agent, an online marketing toolkit used by thousands of agents worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/","og_locale":"en_US","og_type":"article","og_title":"Point2 Agent Review: Online Marketing Tools for Every Real Estate Agent","og_description":"Today we\u2019re taking a peek under the hood at Point2 Agent, an online marketing toolkit used by thousands of agents worldwide","og_url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/","og_site_name":"PropertyShark Real Estate Blog","article_published_time":"2014-01-16T13:05:10+00:00","article_modified_time":"2025-04-10T11:34:26+00:00","og_image":[{"width":500,"height":312,"url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2014\/01\/Point2_ListingSyndicationsmall.jpg","type":"image\/jpeg"}],"author":"Georgiana Mihaila","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Georgiana Mihaila","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/","url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/","name":"Point2 Agent Review: Online Marketing Tools for Every Real Estate Agent - PropertyShark Real Estate Blog","isPartOf":{"@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/#primaryimage"},"image":{"@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2014\/01\/Point2_ListingSyndicationsmall.jpg","datePublished":"2014-01-16T13:05:10+00:00","dateModified":"2025-04-10T11:34:26+00:00","author":{"@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/#\/schema\/person\/7f47e1fdc15ee76043a807c37aa761f9"},"description":"Today we\u2019re taking a peek under the hood at Point2 Agent, an online marketing toolkit used by thousands of agents worldwide","breadcrumb":{"@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/#primaryimage","url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2014\/01\/Point2_ListingSyndicationsmall.jpg","contentUrl":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2014\/01\/Point2_ListingSyndicationsmall.jpg","width":500,"height":312,"caption":"Point2 listing Syndication review"},{"@type":"BreadcrumbList","@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2014\/01\/16\/point2-agent-review-online-marketing-tools-for-every-real-estate-agent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/"},{"@type":"ListItem","position":2,"name":"Point2 Agent Review: Online Marketing Tools for Every Real Estate Agent"}]},{"@type":"WebSite","@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/#website","url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/","name":"PropertyShark Real Estate Blog","description":"Market Reports for Real Estate Writers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/#\/schema\/person\/7f47e1fdc15ee76043a807c37aa761f9","name":"Georgiana Mihaila","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/701123f51f1573cc9bff912fc3f0429d493e3510649d1a43b3860d25016b8d71?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/701123f51f1573cc9bff912fc3f0429d493e3510649d1a43b3860d25016b8d71?s=96&d=retro&r=g","caption":"Georgiana Mihaila"},"description":"After spending the first 6 years of her career training in the art of real estate alongside the Yardi team, Georgiana went on to become VP of Marketing for Montreal-based fintech company NestReady, then to run the marketing department behind one of the world\u2019s leading self-dev media companies, Goalcast Inc. She\u2019s now combining her passion for engaging content with a long-lasting addiction to real estate on FancyPantsHomes.com","url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/author\/georgiana\/"}]}},"jetpack_featured_media_url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2014\/01\/Point2_ListingSyndicationsmall.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts\/13984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/comments?post=13984"}],"version-history":[{"count":10,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts\/13984\/revisions"}],"predecessor-version":[{"id":44730,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts\/13984\/revisions\/44730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/media\/13981"}],"wp:attachment":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/media?parent=13984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/categories?post=13984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/tags?post=13984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}