![\"3](\"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2020\/03\/cre-listing-writing.jpg\")
<\/figure>\n\n\n\nWriting real estate descriptions isn\u2019t exactly rocket\nscience, but there are some ground rules to make them successful and alluring\nenough to generate leads. First, it\u2019s extremely important to know your audience.\nHave a profile in mind about the people and\/or businesses that you want to\ntarget with your presentation. Keep this in mind as you formulate the\ndescription in order to capture the attention of your target audience.<\/p>\n\n\n\n
Next, a good CRE listing description has a solid structure. For\ninstance, rather than writing a large chunk of text, strive for shorter\nparagraphs that break up the description and are easier to read. Along the same\nlines, instead of simply putting the address in your headline like everyone\nelse does, use descriptive adjectives or succinct statements to stand out from other\nCRE listings. Similarly, the opening statement should be just as captivating\nbecause it determines whether the reader will keep reading or abandon your\nlisting. <\/p>\n\n\n\n
Then, when you have their attention, craft an equally enticing\nnarrative description. Here, build your text upon a unique storyline and\nhighlight the exclusive, key features of the commercial\nreal estate<\/a> listing. Be sure to keep your description accurate and don\u2019t\novercomplicate it by using too many adjectives or exaggerated statements to impress\npotential clients if the property doesn\u2019t match the remarks. Also, remember your\ntarget audience; selling a New York\noffice<\/a> to a large financial firm is different than pitching a smaller\noffice in a secondary market to a startup company that\u2019s fresh out of the\nincubator.<\/p>\n\n\n\n Finally, check and double-check your text for any spelling\nor grammatical errors. There\u2019s nothing as distracting to a potential buyer as someone\nwho is trying to present themselves as an expert in their field, but whose writing\nis riddled with mistakes. Likewise, be sure to use punctuation properly to\navoid misunderstandings.<\/p>\n\n\n\n While the information you present in your description is paramount,\ntop-quality photos that support the descriptive text are equally as important. So,\nif photos are not your strong suit, hire a professional photographer. <\/p>\n\n\n\n Preparation and planning are the first steps in commercial\nreal estate photography. To begin, define what you want to achieve with the\nlisting and let your goals shine through in the photos. Then, it\u2019s all about\nthe timing. Think about the time of day when your CRE listing looks the best.\nThis is especially important if you\u2019re taking photos of the exterior or want to\ncapture the beautiful golden hour light that brightens the executive office. Meanwhile,\ntry to keep any seasonality out of the photos; nobody wants to browse through\nsnow-capped roofs while looking at listings in July.<\/p>\n\n\n\n Once your goals and timing are established, it\u2019s time to put\nthings in motion. Declutter and organize the space you\u2019re working with to\nmaximize the appeal of the photos. Check that all of the light bulbs are\nworking, empty the parking area for exterior shots and have someone from\nmaintenance on standby in case something goes wrong.<\/p>\n\n\n\n The location of your CRE listing is an important factor for\npotential customers, as well. So, in addition to the interior, emphasize the area\nor neighborhood through your photos, too. Don\u2019t overdo it with special effects;\nrather, present the listing as it is to the audience. There\u2019s nothing more\ndisappointing than finding out that, in reality, the space looks nothing like\nthe photos online. <\/p>\n\n\n\n Search engine optimization (SEO) helps enhance your visibility\nand improve your rankings in search engines so potential customers can find\nyour CRE listings more easily. Writing unique content is one of the key\nelements to good SEO, so use this opportunity to stand out from the crowd\ninstead of including the same words and structure that everyone else does.<\/p>\n\n\n\n Another great SEO tactic is to define a solid keyword\nstrategy and apply those terms cleverly throughout your listing. Take advantage\nof power adjectives, high-level commercial real estate language and specific\nniche terms to try to outrank other CRE listings. While you\u2019re at it, optimize various\non-page SEO elements to drive traffic and generate leads. <\/p>\n\n\n\n For example, the page title and headlines should contain\nsimple, short phrases that include your company name and the city in which the\nCRE listing can be found. Meta descriptions should include the city you\u2019re\noperating in, along with a few specifics about the featured listing. Images should\nalso be optimized through alt tags and descriptive text to increase click-through\nrates.<\/p>\n\n\n\n Last, but not least, ensure your page loads quickly and\neffortlessly; nobody will stick around if your site is slow and doesn\u2019t load\nthe CRE listing in a matter of seconds. An SSL certificate is also a worthwhile\ninvestment because it\u2019s a testament to the fact that all of the information\nprovided on your website is protected and safe from being compromised.<\/p>\n\n\n\n Keep these tips in mind and your commercial real estate\nlistings will surely get the attention they deserve.<\/p>\n","protected":false},"excerpt":{"rendered":" Presentation is everything and appearances count. This is especially true within the real estate industry; you can be the best commercial real estate (CRE) broker in town, but if you don\u2019t properly present your CRE listing in an eye-catching, appealing manner, then you\u2019ll have a hard time selling any property. In particular, you need three…<\/p>\n","protected":false},"author":71,"featured_media":37408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8283,376,796],"tags":[494,11172,186],"class_list":["post-37406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","category-new-york-commercial-real-estate","category-how-to","tag-commercial-real-estate","tag-old-how-to","tag-nyc-commercial-properties"],"yoast_head":"\n<\/span>2. Let Photos Speak for Themselves<\/span><\/h2>\n\n\n\n
![\"3](\"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2020\/03\/cre-listing-photography.jpg\")
<\/figure>\n\n\n\n<\/span>3. Optimize Your Website for Search<\/span><\/h2>\n\n\n\n
![\"3](\"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2020\/03\/cre-listing-search.jpg\")
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