{"id":37448,"date":"2020-03-23T15:32:00","date_gmt":"2020-03-23T13:32:00","guid":{"rendered":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/?p=37448"},"modified":"2025-04-10T14:33:22","modified_gmt":"2025-04-10T11:33:22","slug":"6-tips-for-a-successful-commercial-real-estate-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/2020\/03\/23\/6-tips-for-a-successful-commercial-real-estate-marketing-strategy\/","title":{"rendered":"6 Tips for a Successful Commercial Real Estate Marketing Strategy"},"content":{"rendered":"\n

In the highly competitive commercial real estate (CRE) industry, you need to stand out from the crowd to succeed. Specifically, a good marketing strategy, if applied correctly, can help you achieve prominence among real estate brokers and, as such, draw more clients to you. Plus, a well-developed real estate marketing strategy helps you get organized and stay on top of your to-do list. Then, you can measure your performance and adjust your game plan to improve your results. <\/p>\n\n\n\n

But, what exactly makes a CRE marketing strategy successful?\nIn this article, we\u2019ll break down the six steps that every CRE broker should take\nto generate more leads and boost their reputation in the field.<\/p>\n\n\n\n

<\/span>1. Identify your audience<\/span><\/h2>\n\n\n\n

When you\u2019re working to put yourself on the map, don\u2019t just advertise\nfor the sake of advertising. Instead, identify your core audience and build\nyour entire marketing strategy around it. Go through your sales statistics, analyze\nyour past clients meticulously and create a buyer persona, which is a\nrepresentation of your average user. In particular, note their gender, age,\nlocation, job role, spending thresholds, purchasing habits and any other\ncharacteristics that might come in handy when trying to lure them to your\nbusiness. Once you\u2019ve familiarized yourself with the group of people who might\nbe interested in becoming your clients, you can move onto the next step. <\/p>\n\n\n\n

<\/span>2. Establish your goals<\/span><\/h2>\n\n\n\n

With your target audience in mind, establish your business\ngoals. These should not be future aspirations and vague intentions. Rather,\nthey should be specific and quantifiable objectives that can be measured and checked\noff a list. <\/p>\n\n\n\n

Additionally, establish your budget, know your competitors\nand think about ways in which you can differentiate yourself from their\nservices. Define the key messages you\u2019d like to convey to your target audience\nand consider how you can communicate them while still staying within your\nmarketing budget. After you\u2019ve completed this step, it\u2019s time to put things\ninto practice and use online and offline marketing tools to achieve your goals.\n<\/p>\n\n\n\n

<\/span>3. Enhance your online presence<\/span><\/h2>\n\n\n\n

These days, everyone who matters has a website. So, if you\ndon\u2019t have one already, make sure you set one up as soon as possible. Next, use\ncontent marketing tools to fill your website and your blog with insightful\narticles and videos to establish a strong online presence within your niche. Make\nsure you regularly update the site with news and informative pieces so you can\nbecome the go-to person for inspiring and useful content within your line of\nwork.<\/p>\n\n\n\n

Furthermore, harvest email addresses from the visitors that come to your site. Target them with industry-specific email marketing campaigns and newsletters to keep them hooked. Meanwhile, use social media to its full potential. Regularly post to platforms such as Twitter, where you can include short bits of important messages to your audience, as well as LinkedIn, where you can show off your expertise as a CRE broker. <\/p>\n\n\n\n

When posting online, remember to incorporate relevant keywords and include calls to action in your text in order to engage your followers. Make sure your CRE listings are polished to perfection<\/a>. Also, don\u2019t underestimate the importance of online ads, which can help you advertise your business, target relevant leads and reach a wider audience. <\/p>\n\n\n\n

<\/span>4. Market offline <\/span><\/h2>\n\n\n\n

While the opportunities offered by online marketing tools can seem limitless, don\u2019t overlook offline marketing. It\u2019s still an effective way to build up and showcase your expertise in the industry, generate trust, get leads and enhance your brand image, which is especially important if you operate in a highly competitive office market like Manhattan<\/a>. <\/p>\n\n\n\n

Attending (or even organizing) networking events is a great\nway to meet new colleagues working in the field, but also to interact with\nprospective customers. Moreover, don\u2019t hesitate to actively participate in these\nevents by discussing recent trends in the market. Doing so is a great\nopportunity to introduce yourself and hand someone your business card. <\/p>\n\n\n\n

Along the same lines, print materials \u2013 such as brochures,\nposters, flyers and display window signage \u2013 can also attract attention and\ngenerate leads for your business. Come up with advice, market predictions or\nanything else related to your CRE expertise and send it to local industry-specific\npublications. In this way, you\u2019ll maintain a strong, active presence and build\nyour brand in the process. <\/p>\n\n\n\n

<\/span>5. Measure your success<\/span><\/h2>\n\n\n\n

A key element of a good real estate marketing strategy is analysis. Measuring your results is important because it helps you understand which elements of your marketing strategy are generating the most leads, while also showcasing the aspects you need to revise. <\/p>\n\n\n\n

For instance, audience behavior on your website, clickthrough\nrates from short links, and tools like Google Analytics help you measure your\nonline activity and determine which elements were worthwhile in your marketing\nstrategy \u2013 and which were sub-optimal. <\/p>\n\n\n\n

<\/span>6. Adapt your strategy<\/span><\/h2>\n\n\n\n

Once you have the metrics in front of you, tweak your\nmarketing strategy. Understand and adapt to the demands of your target audience\nto increase your success rate. Fine-tune your CRE marketing efforts to make the\nmost of your strategy and lead a successful marketing campaign that will\nbenefit your business in the long run.<\/p>\n\n\n\n

By following these steps, you can ensure your commercial real estate marketing strategy nets you more valuable leads, while also increasing your industry reputation and making you stand out in the industry.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In the highly competitive commercial real estate (CRE) industry, you need to stand out from the crowd to succeed. Specifically, a good marketing strategy, if applied correctly, can help you achieve prominence among real estate brokers and, as such, draw more clients to you. Plus, a well-developed real estate marketing strategy helps you get organized…<\/p>\n","protected":false},"author":71,"featured_media":37441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[796],"tags":[494,11172],"class_list":["post-37448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-commercial-real-estate","tag-old-how-to"],"yoast_head":"\n6 Tips for a Successful Commercial Real Estate Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Wondering how you can boost your numbers and get more leads? 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Lucian holds a background in language and literature studies and brings more than 5 years of previous freelance writing experience to his commercial real estate journalism.","jobTitle":"Senior Content Writer, CRE Industry Reports & Studies","url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/author\/lucian-alixandrescu\/"}]}},"jetpack_featured_media_url":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-content\/uploads\/sites\/98\/2020\/03\/tips-for-cre-marketing-campaign-featured.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts\/37448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/comments?post=37448"}],"version-history":[{"count":6,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts\/37448\/revisions"}],"predecessor-version":[{"id":37526,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/posts\/37448\/revisions\/37526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/media\/37441"}],"wp:attachment":[{"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/media?parent=37448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/categories?post=37448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.propertyshark.com\/Real-Estate-Reports\/wp-json\/wp\/v2\/tags?post=37448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}