The Herbie

The Herbie is located at 926 Oak Street in Lincoln, Nebraska, positioned within an established infill area of the city with convenient access to downtown Lincoln, the Historic Haymarket, the University of Nebraska–Lincoln campus, Memorial Stadium, Haymarket Park, and regional transportation corridors. The location offers a practical blend of lodging accessibility and neighborhood character, making it well-suited for short-term stays, visiting workers, event travelers, game-day guests, and value-conscious visitors seeking a more flexible alternative to traditional hotel accommodations. The property benefits from proximity to key Lincoln demand drivers, including downtown entertainment, university activity, athletic events, government and business travel, and regional medical, construction, and workforce-related lodging needs. Public property data identifies the site at 926 Oak St., Lincoln, NE 68521, with Lincoln Amtrak approximately 1.7 miles away and Lincoln Airport approximately 3.5 miles away. Lincoln’s downtown/Haymarket area includes attractions such as The Railyard, Memorial Stadium, and the Haymarket pedestrian corridor connecting the Haymarket area with the UNL campus.The Herbie is a boutique limited-service motel/short-term lodging opportunity located at 926 Oak Street in Lincoln, Nebraska. Situated on approximately 1 acre, the property consists of a three-building motel complex totaling approximately 6,602 SF, with renovated active guest rooms, onsite paved parking, and a curated outdoor courtyard amenity area. The property includes 14 existing units/keys, including a larger three-bedroom, two-bathroom unit that may serve as owner/operator quarters or an additional rentable accommodation. All active guest rooms were renovated in 2023–2024 with updated boutique finishes, keyless smart-lock entry, FF&E, appliances, décor, and guest amenities. Select units include full kitchenettes. The offering provides a turn-key hospitality foundation with meaningful value-add upside through enhanced operations, improved marketing, expanded booking strategy, and potential renovation or activation of the gutted Building 3 shell, subject to buyer due diligence, permits, and feasibility. The sale includes real estate, site improvements, FF&E, furnishings, appliances, décor, operating supplies, The Herbie brand, website/domain, and existing booking infrastructure.