Florentina Sarac
Florentina Sarac is a creative writer, editor, and researcher for RENTCafé. She covers a variety of topics, from real estate trends, demographic shifts, housing industry news and multifamily construction to homeownership, smart-home technology, personal finance and business. With a 9-year background in the real estate industry, Florentina has also penned articles for publications such as Multi-Housing News, Commercial Property Executive and the National Apartment Association Magazine. You can connect with Florentina via email.
Florentina’s work and expertise have been featured in several major U.S. and international publications, including The New York Times, The Washington Post, Bisnow, The Mercury News, Curbed, The NY Post, CBS News, Business Insider and Realtor.com. She holds a B.A. in English and Spanish, as well as an M.A. in Multilingual and Multicultural Communication, which serve as a testament to her love of literature and language.
California’s New Renting Trends Are Set to Change the Multifamily Industry’s Focus
Renting trends have taken a new turn during the last decade with more and more people shifting from owning a home to renting one. This is happening due to the constant rise in house prices, tight credit rules or possibly simply out of sheer convenience. And it’s not just the number of renters that has…