Last year’s waves of sales at Williamsburg’s splashiest development The Edge crowned the building as the top selling NYC building for the second year in a row.

With 167 units sold in 2012 at a median price of $804,418, added to the 272 sold in 2011, The Edge has all its 565 units now sold.

What’s the secret behind the building’s success? Andrew Barrocas, the CEO of MNS, told us it’s “the high-level of finishes and quality of craftsmanship along with the success of the marketing campaign” which made people quickly realize there’s “nothing comparable in Williamsburg.”

The next three best selling NYC buildings were also present in the 2011 top-10, but moved up a couple of spots in 2012.

(left-right) The Edge (credit MNS), The Sheffield, and 99 John Deco Lofts


* Update, February 18, 2012: 

#2 The Sky View Park, Corona Park 

With 130  sales recorded in 2012, The Sky View Park is the second-best selling NYC building. The median price was $595,000.

#3 The Sheffield, Midtown West (up 2 places since 2011)

With 102 pricey sales closed in 2012, The Sheffield is the third-best selling NYC building. The median price was a whopping $1,453,231.

#4 99 John Deco Lofts, Financial District (up 3 places since 2011)

The development sold 84 units in 2012, with a median price of $675,000.

#5 One Brooklyn Bridge Park, Brooklyn Heights (up 1 places since 2011)

Another one of Brooklyn’s best buildings saw 82 units sold in 2012 with a median price of $965,000. This is another Brooklyn development that is very close to selling out.

Top 10 NYC Buildings with most units sold in 2012
Building Neighborhood Units Median Price
The Edge Williamsburg 167 $804,418
Sky View Park * Corona Park 130 $595,000
The Sheffield Midtown West 102 $1,453,231
99 John Deco Lofts Financial District 84 $675,000
One Brooklyn Bridge Park Brooklyn Heights 82 $965,000
5th on the Park East Harlem 76 $841,000
The Aldyn Upper West Side 66 $2,780,101
The Industry Hunter’s Point 64 $525,000
The Residences at 400 Fifth Avenue Midtown 64 $1,832,850
Oro Downtown Brooklyn 64 $597,521

* Due to the fact that the two towers at The Sky View Park have two different addresses we initially considered them as two different buildings. In consequence, Tower 3 came in as the 6th best selling building with 74 units sold, which were recorded in city records at the time of the analysis.



Roxana Baiceanu

Roxana Baiceanu

Roxana is an associate editor with Multi-Housing News and Commercial Property Executive. In the past, she also created content for PropertyShark and Point2Homes’ blog pages. She also has 5 years of experience as a marketing copywriter.

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