Point2 Agent Review: Online Marketing Tools for Every Real Estate Agent

Today we’re taking a peek under the hood at Point2 Agent, an online marketing toolkit used by thousands of agents worldwide. Point2 Agent is a web-based solution that will help you boost your exposure and bring in more real estate leads via easy-to-use tools, including listing syndication and automated prospecting functionalities.

Point2 is well known in the real estate industry for having one of the leading syndication platforms so it’s no surprise that Point2 Agent, their primary offering, has their industry-leading syndication network baked right in.

Use the straightforward controls within Point2 Agent to determine which websites you prefer your listings to be advertised on and Point2 takes care of the rest, spreading your listings automatically to dozens of the highest trafficked search sites on the Internet.

Point2 listing Syndication review

Detailed syndication reports let you see how your listings are performing on different sites, including the number of detailed views and referral clicks generated from each syndication partner site.

Another benefit of using Point2 Agent to manage your listing syndication strategy is that your listings can be posted on PropertyShark. Since residential agents cannot manually post listings to PropertyShark, we think this is a nice added bonus.

The marketing tools that supplement the syndication platform are robust and help establish Point2 Agent as a complete online marketing solution for real estate agents. Normally tedious tasks, like building a website or creating an email campaign to send to prospects, are made quick and efficient with the tools available in Point2 Agent’s Online Office.

create real estate websites with Point2 Agent

You can create an attractive, mobile-friendly agent website using modern templates that are ready to go, out of the box. You can also completely customize your site to suit your unique brand and needs. Whether you have a little bit of tech knowledge or a lot, there’s an option for you to create a web presence that makes an impact in your market.

In addition to listing syndication controls and an agent website, Point2 Agent also gives you the ability to create gorgeous single property websites for your listings. Prospecting tools like drip email campaigns, predictive marketing and social media integrations round out their offering.

Three membership levels offer a solution for every agent and budget.

  1. Point2 Agent Express provides a host of basic tools that any agent can benefit from.
  2. Point2 Agent Professional is more inclusive and offers the most value for the price.
  3. And finally, for brokerages and busy offices, Point2 Agent Elite is able to accommodate teams of professionals working together and large volumes of listings.

You can check out a comparison what each level of membership includes right here.

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Disclaimer: Point2 and PropertyShark are owned by Yardi.

Georgiana Mihaila

Georgiana Mihaila

After spending the first 6 years of her career training in the art of real estate alongside the Yardi team, Georgiana went on to become VP of Marketing for Montreal-based fintech company NestReady, then to run the marketing department behind one of the world’s leading self-dev media companies, Goalcast Inc. She’s now combining her passion for engaging content with a long-lasting addiction to real estate on FancyPantsHomes.com

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