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PropertyShark.com Integrates Maps and Data with Leading Proprietary RE Platforms

New York City, May 10, 2006 – PropertyShark.com, a data analytical tool for property search has announced today they now have made automated property data and interactive maps feeds available to top NYC-area real estate firms.

“We have enabled integration of our state-of-the-art interactive maps directly into the Halstead Property website,” says Ryan Slack, chief executive officer, PropertyShark.com.

“Now Halstead.com visitors can view detailed neighborhood maps with customized New York City property data. Our Property Shark.com partnership provides tools our customers want with the service they expect from Halstead Property,” explains Jim Cahill, executive vice president, Halstead Property.

“Further, PropertyShark.com created a web data service which enables brokers, software vendors, and service providers to pipe PropertyShark.com data automatically into their applications,” elaborates Slack. “RealPlus, Massey Knakal, and Sales Team Live are three prominent examples of the power of combining proprietary software with our data.”

“By integrating a link to PropertyShark.com into RealPlus, the 240+ firms that use RealPlus can now obtain high quality building information and reports directly from PropertyShark.com by simply clicking on an icon within our application. This powerful tool gives the brokers easy access to much needed information so they can better service their customers,” says Eric Gordon, managing director, RealPlus LLC.

“Massey Knakal has decided to integrate with PropertyShark.com to provide our professionals the most up-to-date sales data to augment our in-house proprietary database of property and owner information.” explains Timothy D. King, chief operating officer, Massey Knakal Realty Services.

“Data is king in this business – if you don’t have accurate, up-to-date information, it is very difficult to succeed,” says Ali Nazar, vice president of product management, Sales Team Live. “We work with only the best data providers around the country to ensure that our users, who employ sophisticated marketing and sales strategies using SalesTeamLive’s Real Estate Console, get the best returns on their marketing dollar. PropertyShark.com is hands down the best provider to work with in the New York metro area.”

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SalesTeamLive offers proven marketing materials, tools, websites, phone systems and training as a complete business solution for automating the business of real estate investment. SalesTeamLive is
for serious real estate investors who believe that marketing is critical in driving a high 6-7 figure a year business.

Halstead Property, LLC, is one of New York City’s most visible, largest, and fastest-growing residential real estate brokerage firms. Founded in 1984 and owned by Terra Holdings, Halstead’s services include Residential Sales, Property Management, Relocation and Development Marketing. Headquartered at 770 Lexington Avenue, the firm also has eight prime retail office locations in Manhattan, Brooklyn and Riverdale. Additional Halstead Property offices include prime locations in the second home market of Hudson Valley. Halstead Property was one of the first real estate brokerages to make buying and selling property more efficient through the aggressive use of technology and the first in New York to bring real estate sales out of Midtown office buildings and into prime boutique retail storefronts. The firm has more than 500 sales and rental agents throughout New York. In addition, through its property management division, Halstead Property manages over 7,000 residential units within 77 buildings.

Since 1984, RealPlus LLC has been designing and maintaining Brokerage Listing Systems for the Manhattan Residential Real Estate community. Currently, over 240 firms use our application which represents approximately 75% of the industry. For more information:

Massey Knakal Realty Services is a full service property sales company specializing in the sale of investment and user properties. It was founded in 1988 by Paul J. Massey, Jr. and Robert A. Knakal, two former Coldwell Banker Commercial executives. The firm has building coverage in Manhattan, Queens, Brooklyn, the Bronx/Northern Manhattan, Staten Island and both Westchester and Nassau Counties. Massey Knakal operates on a territory system, in which each professional is assigned a specific number of blocks in order to know all variables of their submarket including who’s buying, who’s selling, what sales prices have been, what factors are effecting value and how transactions are being structured. Although the majority of Massey Knakal sales are of properties under $20,000,000, the firm has sold properties as large as 850,000 square feet and for as much as $180,000,000.