Marketing and communications company Williams Lea Tag has recently inked a lease for 31,058 square feet of Manhattan office space at The New York Times Building. The U.K.-based firm plans to relocate some of its New York City offices there.

The 52-story, class A+ building at 602 8th Avenue is owned by Forest City Realty Trust together with the New York Times Company. The latter occupies the base of the tower through the 27th floor. Williams Lea Tag will take the 10th floor, after signing a 10-year lease. According to Yardi Matrix, asking rent for the space was $76 per square foot.

Ground level picture of The New York Times Building
The New York Times Building (PropertyShark)

The marketing company has several locations in New York City, including a 14,000-square-foot Americas headquarters on the 5th floor at 381 Park Avenue South. At The New York Times Building, it will join tenants like Liquidnet, Goodwin Procter and Datadog.

The New York Times Company was represented in the deal by an NKF team consisting of Andrew Sachs, Bill Levitsky and Ben Shapiro. CBRE’s John Nugent and Ned Burns acted on behalf of Williams Lea Tag.

Just last month, marketing technology firm BounceX announced it will be moving its offices from the New York Times Building to One World Trade Center.

Alexandra Farcas

Alexandra Farcas

Alexandra is a staff writer and communications specialist at CommercialCafe, covering commercial real estate trends, news and tips. Her work can also be found on the PropertyShark blog, where she usually writes about the latest office deals. Alexandra’s articles have been featured by Bustle, NBC Washington, Thrive Global, the Boston Business Journal, The Durst Organization, Philly Mag, HR Dive.