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Vince Soriero, business development manager and corporate sales lead at PropertyShark.com, shares his insights on leveraging PropertyShark’s real estate data in volatile markets.

PropertyShark.com, one of the most prominent and widely used real estate data platforms in NYC for more than 18 years, continues to provide residential and commercial real estate brokerages with the essential tools needed to improve productivity, conduct due diligence and support agent intelligence. We sat down with PropertyShark’s very own Vince Soriero for his take on NYC’s real estate market and how PropertyShark can help real estate professionals leverage data in uncertain times.

Q: How is the NYC real estate industry responding/adapting to the current situation on the ground?

Soriero: With real estate offices temporally closed, brokerages are relying more and more on software such as virtual home tours [and] Zoom meetings, as well as social media for their brokers and agents to stay engaged and continue in their workflow. Online platforms like PropertyShark provide the essential property research data and tools to enhance agent productivity. 


Q
: How can real estate professionals benefit from using PropertyShark during these times? 

Soriero: PropertyShark is the go-to online platform for real estate professionals. Our software provides a full suite of data points to keep industry pros on the cutting edge of property information to make informed decisions.

Q: Could you expand on how PropertyShark’s tools and data can help real estate professionals?

Soriero: Our comprehensive, up-to-date property information includes recorded owner names and contact details, sales history, property value and characteristics, title documents, foreclosures, zoning, FAR, liens, and much more. In addition to these well-established data points, some of our other noteworthy features include researched phone numbers for Real Owners behind LLC-owned properties and contact numbers for individual owners with People Search.

Then, there’s our built-in mailing list tool that enables our users to create customized lists based on specific criteria for label-ready printable exports to prospect property owners.

Q: What is the key to weathering dynamic markets — for both the industry and the professionals who operate within it?

Soriero: It’s vital to have the necessary tools in your wheelhouse, especially as we rely more and more on data, analytics and AI to help make informed decisions and limit risk. It’s also important to take the time to advance your knowledge base and master resources that professionals utilize on a regular basis to ensure a successful path. I’m a huge advocate of staying connected to your networks and keeping all your channels open to maximize brand exposure.     

Q: How can real estate professionals take advantage of this time for further education?

Soriero: There are always positive takeaways in upward- and downward-trending markets. The key is to learn from these experiences to better serve your clients and be prepared. Markets will also function cyclically and be subjected to times of volatility. So, it’s very important to conduct your research, continue advancing your knowledge and manage your time accordingly.

Professionals can, for example, take advantage of PropertyShark’s weekly webinars, where we cover real estate topics spanning the industry. Some of our upcoming webinars discuss getting started as an investor in small multifamily buildings; buying foreclosures and distressed property; property valuation; [and] how to create branded market reports.

Q: What is your own personal advice for industry professionals?

Soriero: Trust reliable data. We’ve always performed very well in upward- and downward-trending markets, as data and analytics play a major role with helping our users stay in the know to make informed decisions working with buyers and sellers. We continue to be the #1 resource for real estate data, thanks to our comprehensive, up-to-date property information.

With more than 20,000 paid subscribers and 110 million properties covered, PropertyShark is uniquely positioned in the marketplace as the premier data platform. We are proud to be the only company with clients from every major real estate sector: residential and commercial real estate agents, investors, appraisers, developers, insurance agents, acquisition professionals, mortgage lenders, law firms, property managers, and others.

Power up with PropertyShark.

Eliza Theiss

Eliza Theiss

Eliza Theiss is a senior writer reporting real estate trends in the US. Her work has been cited by CBS News, Curbed, The Los Angeles Times, and Forbes among others. With an academic background in journalism, Eliza has been covering real estate since 2012. Before joining PropertyShark, Eliza was an associate editor at Multi-Housing News and Commercial Property Executive. Reach her at [email protected]