Best 360° Virtual Tour Software Options for Real Estate in 2020

Real estate professionals are often having difficulty closing deals as the industry faces significant challenges due to the COVID-19 pandemic. However, when social distancing went into effect — and even showing houses in person was prohibited in some states — virtual tours emerged as a viable way to address this issue.

And, while the physical presence of both parties is important when a property changes hands, we’ve discovered that digital alternatives are proving to be very effective. So, to help you choose the right product for you, we’ve put together a list of 10 of the most coveted virtual tour software tools used by real estate professionals, based on client appreciation, price and value, features and ease of use.

1. Kuula

Price: Starting at $12 per month

Kuula offers a brilliant solution for real estate professionals looking for something easy to use that doesn’t cost a fortune. Its competitive features and facilities are widely appreciated by customers — especially because it provides such a sought-after combination of a comprehensive, professional product with a very appealing price tag.

Kuula’s customers recommend it for its intuitive interface, user-friendly editor, smooth integration with social networks and excellent customer service.

2. 3DVista Virtual Tour Pro

Price: $559 – One-time fee

3DVista Virtual Tour Pro is in a league of its own with some of the best features out there. Highly appreciated by its users, this advanced software has a surprisingly easy-to-use interface. Custom design elements and an impressive library of preset skins can be added by anyone — no programming knowledge necessary. Other features include: virtual reality (VR) compatibility, optional hosting service, live panoramas and more.

Even though it’s one of the most expensive virtual tour software solutions, you can be sure it offers everything you need.

3. CloudPano

Price: Starting at $10 as a one-time payment

CloudPano is also simple for users, offering the possibility to warehouse an unlimited number of tours with a one-time payment. It’s also quite inexpensive compared to similar products, and there are no extra fees for hosting. What’s more, the team is committed to staying tuned to the needs of their customers, which is why CloudPano is updated regularly. Some of the most popular features offered by CloudPano include: embed codes, hotspot navigation and the option to white label your work.

4. Pano2VR

Price: $161 – One-time fee

Pano2VR by Garden Gnome is a top product that, to the delight of its clients, allows for a very high level of customization. This powerful tool helps you convert panoramic or 360° photos into interactive virtual tours and design them to your liking with menus, info windows, skins, videos and more. Plus, its seamless integration with Google Street View is one of the features that users seem to love the most about Pano2VR, as it saves them time and money.

5. My360

Price: $45 per month

This software is a favorite among real estate professionals, especially because it offers an excellent price-quality ratio. Specifically designed for clients with little to no experience with virtual tours, My360 makes the construction of the actual tour extremely intuitive. Design professional virtual tours in 30 minutes with minimum effort using their step-by-step directions and guidance. Satisfied clients also mention great communication with their expert support team.

Although ease of use is not one of My360’s primary selling points, the company makes up for it with an amazing customer support team, comprehensive tutorials and a large Facebook support group.

6. Matterport

Price: Starting at $10 per month

Very much appreciated by real estate professionals, this platform facilitates the creation, customization and publishing of a “highly accurate 3D digital twin of any space.” Matterport is known for its dollhouse effect feature, as well as the floorplan view, which is ideal for real estate tours. Plus, its editor is so easy to use that you need no prior knowledge to create amazing results.

7. Panoskin

Price: Starting at $20 per month

Focusing on Google Street View, Panoskin is a great solution for those who are looking to build a highly customized, professional virtual real estate tour. The software gives you the option to create virtual tours that integrate videos, photos, links, text, or maps, and then publish them to Google Street View. What’s more, the company also offers seamless host website integration so you don’t have to worry about managing a complicated process.

8. Immoviewer

Price: Starting at $69 per month

Built specifically for the real estate industry and trusted by reputable brokerages around the world, Immoviewer allows you to create 360° 3D virtual tours and floorplans, as well as automated real estate video content. Affordable, elegant and intuitive, this platform is intended for real estate agents and brokers who want to have an edge on their competitors while also creating an engaging experience for their clients.

9. krpano

Price: $172 – One-time fee

A very high-performance software solution, this platform is for clients who have programming skills or are planning to take a coding course. However, that also means that you can enjoy 100% customization without any limitations to image size, format or volume. As a result, you can create jaw-dropping, high-end tours — just don’t be intimidated by its complexity. Key features include: image quality, performance, flexibility, interactive viewing projections, VR support and more.

10. Ricoh Tours

Price: Not publicly provided by vendor

In response to the needs of real estate agents, RICOH360 Tours is an app that enables everyone to create effective virtual tours, regardless of their technical experience or relationship with photography. With the help of Ricoh Theta V — a sleek, 360° camera included with the subscription — you can capture, sync, host and share your own virtual tour within minutes.

Notably, the Ricoh Tours app also provides agents with analytics so they can assess and adjust based on the homebuyer and renter’s interactions with the properties.

Other worth-mentioning options:

11. Real Tour Vision

One of the older companies in this industry, their platform is robust and appeals to a very wide audience, as the system is easy to use and supports multiple media types. Their virtual tour software and hardware packages enable virtually any user to complete a full-featured online virtual home tour in less than an hour. 

“Our business is based on your best interests—we strive to maximize your productivity and profits.”— their happy clients consider this to be true, as they praise RTV’s software and their knowledgeable customer service.

12. Panopedia

Launched in 2016, Panopedia was created to welcome everyone into the world of 360 Panotours and help them reach their professional goals at a low cost. With a strong emphasis on speed and ease-of-use, they aim to be accessible and unpretentious, which makes them the go-to option for thousands of users around the globe.

If you’d like to give their solution a try, their accounts are free at first, with paid options starting from just $9 per month.

13. Klapty

Klapty is a new and increasingly popular online tool that allows you to share, edit and create 360° virtual tours. Trusted by over 40K users globally, Klapty is widely used by real estate agents, photographers, hotel owners etc. because it’s free and easy to use. Besides being a user-friendly tool for virtual tours creators, it’s also a social network where virtual tour enthusiasts can discuss and connect with other professionals.

If you know any other amazing virtual tour software that is missing from our list, feel free to notify us about it at [email protected].